How a $1.3bn World Cup Stadium Outfoxed FIFA’s Branding Rules

A $1.3 billion World Cup venue has pulled off a clever workaround to FIFA's strict branding regulations, allowing it to retain its commercial identity during the tournament. The stadium, which will host fixtures during the group stage and knockout rounds, features a modular design that enables rapid switching of sponsor signage and naming rights. This ingenious loophole means the venue can display its official branding for league and cup matches, then seamlessly transition to FIFA-approved neutr...