Portugal Eyes €945 Million Windfall from 2026 World Cup

A new economic study suggests that the 2026 FIFA World Cup could generate up to €945 million for Portugal, driven by merchandise sales, hospitality, and fan spending. With the Portugal national team, led by Cristiano Ronaldo, potentially advancing deep into the knockout stages, the financial impact from shirt sales, stickers, and even beer consumption could skyrocket. Every fixture in the group stage and beyond presents a revenue opportunity for local businesses and the federation. The figure i...