Seattle's World Cup Viewership: Why the Numbers Fell Flat

The 2026 FIFA World Cup is set to land in North America, and Seattle is eagerly awaiting its role as a host city. But recent data reveals that during the previous tournament, viewership in the Emerald City was surprisingly average. This comes as a shock given Seattle's reputation as a soccer powerhouse, home to the Seattle Sounders with their fervent fanbase. Industry analysts point to several factors, including inconvenient fixture times and a lack of deep runs by the United States Men's Natio...