US Soccer CEO: World Cup Stakes Go Beyond the Trophy

For U.S. Soccer CEO, the upcoming World Cup is about more than lifting the trophy. With the tournament set to be hosted across North America, the stakes include growing the sport's footprint, developing youth talent, and strengthening the national team's identity. The CEO emphasizes that success isn't measured solely by knockout stage runs but by the lasting impact on American soccer culture. From the group stage to potential knockout clashes, every fixture offers a chance to inspire a new gene...