The Guardian — Football·12 days ago
US World Cup Opener: Commerce Over Ceremony?
The 2026 World Cup kicked off in the United States with a ceremony that prioritized commercialism over football tradition. Fox Sports, the host broadcaster, aimed to showcase American flair, but the event felt more like a product advertisement than a celebration of the beautiful game. As the US national team prepared for their group stage fixture against Paraguay, the pre-match festivities featured Alexi Lalas and Thierry Henry on commentary, yet the pageantry fell flat. The stadium filled with...
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